Australian Jewelery Retailer Michael Hill To Air Gay-Inclusive Ad During Super Bowl

Via Stuff New Zealand:

Michael Hill International has splashed out big bucks securing an ad slot during the Super Bowl, reaching an audience of millions. The jeweller's advertisements will play in Canada and Chicago during the NFL Super Bowl XLIX on Monday (NZ time). The company would not disclose what it spent on the project, but 30 second Super Bowl ads reportedly cost about $4.5 million. The ad was expected to reach up to 8 million viewers, he said. "We've been working on this campaign for over a year now and have invested a substantial amount in the development of the platform," Talcott said. The ads were filmed on the streets of New York and created in partnership with Colenso BBDO. The Super Bowl final is between Seattle Seahawks and the New England Patriots at the University of Phoenix Stadium.

The ad debuts in Australia and New Zealand tomorrow night. Michael Hill has 240 outlets, about two dozen of which are in Canada and the Chicago area.

(Tipped by JMG reader Lynda)