This Is An Ad For Something
Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun. Quiznos today is launching a parody ad on YouTube that playfully mashes up the film franchise with another flick—the movie version of the HBO show Entourage due out in June. "There's such a big following with the Star Wars world," Chris Ruszkowski, vp of advertising at Quiznos, told Adweek. "Both Star Wars and Entourage are coming out this year, and we are excited about what we are going to be bringing this week as well." The brand's endeavor centers on "Startourage," a three-minute video spoof that humorously drops Entourage characters like Vincent Chase and Ari Gold into the world of Star Wars.