This Is An Ad For Something

Recently Buzzfeed has been criticized for deleting articles that were critical of its advertisers. And you may recall that Andrew Sullivan was critical of Buzzfeed advertorials that are hardly distinguishable from regular articles. Today Buzzfeed posted the below extended Puppy Chow commercial into its YouTube channel. (The splash screen shows the Puppy Chow logo, but the product placement doesn't occur until the 2:00 mark.) It's really a cute clip, but is further evidence of the continuing digital merger between advertising, editorial, and entertainment. Anyway, the subject interests me as I just ran my first-ever sponsored post earlier this month.