New Tylenol Ad Stars Gay Couples
Ad Age reports:
Johnson & Johnson's Tylenol today breaks a new #HowWeFamily campaign that celebrates the diversity of modern families -- depicting gay, lesbian, immigrant and biracial families in a 30-second spot from J. Walter Thompson, New York. The work builds on Tylenol's modern take on the Norman Rockwell family last December -- which kicked off its "What Matters Most" campaign -- with a new full-fledged integrated effort. The new campaign's initial TV ad, which will begin airing on TV next week, is part of a three-month effort that will include in-depth videos on 10 real families from around the U.S., a "docu-short" on changing American families, and results of a national survey on families, all housed on a microsite -- HowWeFamily.com.