Main | Wednesday, April 28, 2010

Fox News #1 For Hundredth Month

Fox News set a milestone this week, notching their 100th consecutive month as the #1 most-watched cable news outlet.
In primetime (8-11PM), Fox News averaged 1.92 million total viewers (485,000 A25-54) to take first place; MSNBC came in second with 785,000 total viewers (239,000 A25-54). CNN came in third in total viewers with 596,000, beating HLN's 512,000; in the A25-54 demo, however, HLN placed third with 166,000 to CNN's 148,000. For the full day, HLN actually placed second in the demo with 134,000 A25-54 viewers, behind only Fox News' 287,000. CNN beat MSNBC in total viewers (413,000 to 391,000), but MSNBC beat CNN in the demo (129,000 to 123,000). Though Fox News remains #1, it is showing some signs of wear and tear: the network was down 19% in primetime total viewers and 13% in the prime demo compared to last April; it was down 17% in total day total viewers and 16% in the total day demo as well. Of course, Fox News is not the only network that's down — CNN is down 40% in primetime and 35% in total day in both total viewers and the demo, and MSNBC is down 6% in total viewers in both primetime and total day — but it is a sign that Fox News' once unstoppable ratings growth has tapered off.
There's no reason to believe it won't be #1 for the next 100 months, either.

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