Main | Monday, December 02, 2013

NFL Rejects Super Bowl Gun Ad

Via Guns & Ammo:
Daniel Defense recently submitted a commercial to FOX to be played during the 2014 NFL Super Bowl XLVIII. Though the video doesn’t showcase one of the company’s popular DDM4 rifles, this paid advertisement spot was rejected by the NFL. The commercial, which focuses on themes of personal protection and fundamental rights, was originally created by Daniel Defense to run in any network TV station at any time. According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.” While Daniel Defense’s commercial does not mention firearms, it does include a logo of their DDM4 rifle at the very end. When the NFL denied the ad, Daniel Defense immediately offered to replace the DDM4 logo with an American flag and/or the words “Shall not be infringed.” The NFL replied with another non-negotiable denial.
Every year advertisers submit Super Bowl ads that they know will be rejected because the "controversy" about the rejection gets them more air time than the ad ever would have.

Labels: , , ,

comments powered by Disqus