It Looks Nicer On TV Anyway
New York City taxis are about to be outfitted with a GPS-based video system that will play commercials for restaurants and stores as the taxi approaches that location. Passengers will have the option of turning the screens off, but I expect that most will sit slack-jawed and vacant-eyed, watching dreary Starbucks ads and robbing themselves of the quintessential New York experience, viewing this amazing city from the windows of a cab.
In other dreary Manhattan news, there's now a website that will sell you a reservation at New York's hottest restaurants. I wonder how long Per Se will be hot with the jet set, when any rube with cash can barrel his way into the corner booth? Also, how long before this site hooks up with the taxi TV people? Seems like a match made in heaven.