Mount Assmore

Mount Assmore! This is truly one of the funniest ads (click here for closer look) I’ve seen in my 20 years in this fucked-up business. It’s for German website queer-travel.de, who for over 12 years, have made “gay and lesbian travel dreams come true…” according to the highly reliable Google translate function. This week, the Epica Awards, “Europe’s Premier Creative Awards,” announced that this cheeky execution had a won a silver in the press and poster category. I’m sorry, but it totally smokes the gold winner. I usually poo-poo this hackneyed ad visual technique of manipulating well-known landmarks (Rushmore has been abused many times), but this one is just so wonderfully bizarre, and apropos! So, to the Presidential asses! Teddy (second from right) has the roundest rump, but Abraham’s (far right) is the tightest tushy. Poor George (left) has the flattest … I wonder what the open-minded, DOMA (Defense of Marriage Act)-supporting South Dakotans (and the equable Bill O’Reilly!) would think of this sullying of their state treasure?Note the signage in the photo: "The other side of America."
Labels: "celibacy", advertising, Copyranter, Germany, silliness, vacation travel