Saying they are going on "good faith" that a coming ad from Gap properly acknowledges Christmas, the American Family Association is suspending their boycott of the company's three retail chains. But only until they see the commercial. Via press release:
According to Bill Chandler, vice-president of Gap corporate communications, Gap's Old Navy division will launch a new television commercial this weekend which "has a very strong Christmas theme." Chandler responded to AFA last Friday, after a poll showed 90% of AFA supporters wanted to continue the boycott as a result of Gap's initial "holiday" ad that mingled Christmas with the pagan "Winter Solstice" holiday. Gap says the new ad will include the popular Supermodelquins proudly cheering “Merry Christmas", and features Christmas trees, lights and ornaments as well. In good faith, AFA is suspending the Gap boycott until it has an opportunity to view the new commercial this weekend. As a result of your dedicated actions, we believe Gap is beginning to realize that Christmas is not just another “holiday” and will begin to advertise in a way that is respectful to Christians and Christmas shoppers.
The above "action alert" from the AFA closes
with a pitch to purchase a box of "God's Gift: Merry Christmas" buttons from them.
Labels: advertising, AFA, boycott, GAP, retail, Xmas
Saying they are going on "good faith" that a coming ad from Gap properly acknowledges Christmas, the American Family Association is suspending their boycott of the company's three retail chains. But only until they see the commercial. Via press release:
