Hertz To Buy Dollar Thrifty

Hertz is buying Dollar Thrifty for $1.2B as the consolidation of the car rental industry continues.

The combined company will now have a single publicly listed U.S. company -- Avis Budget to compete against. "Dollar Thrifty also has a strong international presence, complementing our global footprint, which enables us to utilize a recognized brand to accelerate our leisure rental strategy in Europe and other markets," Hertz Chief Executive Mark Frissora said in a statement. Dollar Thrifty, whose primary market is the United States, rents cars under the Dollar Rent A Car and Thrifty Car Rental brands.

Hertz-Dollar-Thrifty vs. Avis-Budget. Not a lot of options left, are there?