Paint Company Butches Up

A Canadian paint company has relaunched their selection of colors, but this time with "more manly" names.

The original names were geared toward women, just as nail polishes are marketed with witty shade names (Essie’s “Ballet Slippers,” “Not Just a Pretty Face,” and “Sole Mate,” for example). “When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, a spokeswoman for CIL Paints, says. ‘‘Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”

The company spokesperson says the relaunch is meant to be "hilarious" and that they are trying to fill a "funny void" in the paint industry.