Today In Barking Up The Wrong Tree

Just in via email.

Dear Joe, Would you like to spread the message about how it's cool to be gay under God even for wider audience than your site? Bublaa, a new topic-based social network, is running a competition with a grand total of $10,000 in prize money. You compete by creating a new community, a bubble, around your topic of interest (i.e your blog). Then you grow your bubble as big as possible by encouraging people with similar interests to join it. The three biggest bubbles by January 21th 2012 win either $6,000, $3,000 or $1,000.

Anybody know who the backers are?