UK: Campaign On Male Rape Launched

The imagery and tag line of the campaign is raising eyebrows. Here's the press release:

Survivors UK, the charity that supports victims of male rape and sexual abuse, has launched a new campaign by start-up Johnny Fearless. 'Real Men' aims to play to the fact that rugby players, irrespective of sexuality, are seen as the archetypal 'alpha males'. The poster campaign launches during the England home games at the 2012 6 Nations Rugby tournament across London Underground, Waterloo Station and selected OOH Sites on a very limited budget.

(Via Copyranter)