Bjorn Borg Launches Russian Retail Site With Rainbow Newspaper Ad In Moscow

Retired tennis superstar Bjorn Borg launched a Russian website for his line of apparel today with a full-page Moscow Times ad that displays men's underwear arranged rainbow-style. Via press release:

“We are opening up for ecommerce on the Russian market. The opening advert is a way for us to reach Russian influencers. Björn Borg as a brand has always advocated equality on all levels. It is a human right to love and to make love to whoever you choose and we want to make a point of that through the advert in the Moscow Times today”, comments Lina Söderqvist, Marketing Director at Björn Borg.

(Tipped by JMG reader Paulo)