Main | Tuesday, November 19, 2013

One Million Moms Vs Kmart

Told you this was coming.
The title of the current ad is "Show Your Joe," and Kmart includes sexual content during a Christmas hand bell choir performance. The commercial focuses on several men wearing Joe Boxer underwear thrusting in a sexualized way to the tune of Jingle Bells. They start gyrating and shaking themselves instead of the hand bells, intending to make their "bells" ring in song - which is highly inappropriate. The commercial ends: "Shop Your Way, Joe Boxer, Kmart. Get In Get More Christmas." Normally, we do not provide a link since One Million Moms does not want to contribute to this filth being spread around even more, but we made an exception this time to show how ridiculous and disgusting this ad really is. The link to the commercial is provided here for reference only so you will have the information you need to voice your concern. If you would rather not watch the video clip, you may take our word on it, knowing this is not the first or second time Kmart has aired offensive commercials.
RELATED: AdWeek notes that the Chippendales beat Kmart to the joke three years ago. Sort of.

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