Fisher-Price Backs LGBT Families
Fisher-Price® and Proud Parenting today announced the launch of the Proud Parenting LGBT Family Photo Gallery, presented by Fisher-Price®. The goal of the program is to increase the visibility of LGBT parents and to encourage interaction and support between LGBT parents, their friends and their allies.Follow the campaign on Instagram and Facebook. Memo to Franklin Graham and Brian Brown: Fisher-Price is owned by Mattel, a Fortune 500 company which grossed $6.5B in 2014. Other Mattel brands include Barbie, Hot Wheels, Matchbox, and American Girl.
The Proud Parenting LGBT Family Photo Gallery is a curated photo collection of LGBT parents with their families. It provides an authentic look into the proud lives of these modern families. New families will be featured throughout the summer across the Proud Parenting digital media outlets and will be promoted by Gay Ad Network on LGBT websites, social media and mobile apps.
"We are thrilled to partner with Proud Parenting for its first-ever program to increase the visibility of LBGT families," said Hailey Sullivan, Director of Marketing, Fisher-Price. "Fisher-Price is proud to help all parents give their children the best possible start in life." "We are excited to partner with Fisher-Price on the Proud Parenting LGBT Family Photo Gallery," said Jeff Bennett, Founder and Editor-in-Chief, Proud Parenting. "With a long-standing history of diversity and inclusiveness, they are now leading the way for a new generation of families."