This Is An Ad For Something

AdWeek names this their "Ad Of The Day:"

Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24 Hours of Happy" video, as well as Evian's "Baby & Me," also by BETC), the action takes place inside an oversized, ludicrously stylized airplane cabin where legroom is absolutely no problem. Colorful images of French culture and taste play across the screen. We're treated to ballerinas, the Tour de France, a high-fashion photo shoot, pastries, young lovers and more. Most of the performers ride swings dangling from the ceiling for some reason. (And you thought the Delta guy enjoyed being on a plane.) The visuals are a tad confusing but also riveting. You keep watching in an attempt to figure out what the hell's going on.

The music is a new version of 2011's Warm In The Winter by the Portland, Oregon duo Glass Candy and is a take on John Paul Young's 1978 global smash Love Is In The Air, which remains a staple at disco oldies parties.

Air France Jet Feared Crashed Off Brazil

An Air France jet with 228 people on board is feared to have crashed in the ocean off the coast of Brazil.

Two Brazilian squadrons are searching for the plane, although it disappeared after it left the country's radar space, said the officer, who declined to be named. The flight, AF 447, took off shortly after 7 p.m. Sunday local time (6 p.m. Sunday ET) for the 11-hour flight, with 216 passengers and 12 crew members. It was scheduled to land in Paris at 11:15 a.m. local time (5:15 a.m. ET). The last known contact with the plane was at 1:33 a.m. GMT (8:33 p.m. Sunday night ET), the Brazilian Air Force spokesman said. Air France said it could not confirm reports of a short circuit on board the aircraft.