Thursday, November 19, 2009

Poll: NJ Residents Narrowly Endorse Marriage Equality

A just-released poll shows that New Jerseyans support marriage equality, but only by a slim majority.
The poll, conducted between Nov. 6 and 10, found 46 percent of adult residents want to extend the right to gay couples while 42 percent oppose it. Still undecided were 12 percent of respondents. “While this tests opinion outside the intensity of a campaign to ban gay marriage, as occurred in California, there is more of a ‘live and let live’ attitude in New Jersey than in many other states that have dealt with this issue," said David Redlawsk, director of the Rutgers-Eagleton Poll and professor of political science at Rutgers University. The results come out as the Legislature contemplates the issue in the last weeks before Gov.-elect Chris Christie takes office in January. The legislature begins its lameduck session early next week. If lawmakers pass the bill legalizing gay marriage, 52 percent would accept the new law, while 40 percent would support a constitutional amendment banning it, the poll said. “There will be a strong reaction from opponents, but for the most part, opponents actually see this as a less important issue than do supporters,” said Redlawsk.
That's what they tell pollsters, but the Bradley Effect has taught us otherwise lately.

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Monday, October 06, 2008

On The Bradley Effect

Bouncing around the Free Republic posts in their 2008 Polls folder, I've found that their forum commenters react to Obama's increasing lead in the polls with three different talking points.

1. All polls are skewed to favor Obama. McCain is really leading but pollsters are "in the tank" for Obama. They are either tweaking their data or only polling people and areas where they know Obama would lead.

2. McCain is getting what he deserves for not being a true conservative and for not getting "down in the gutter" with Obama. This group usually uses "Hussein" to refer to Obama and is more likely to repeat the "Marxist, Muslim, closeted homo" trio of descriptors.

3. The polls are real but we have nothing to worry about thanks to the Bradley Effect.

That last one is the one is the one that actually worries me. In case you're unaware, the Bradley Effect is used to describe the phenomenon of voters telling pollsters that they will support the black candidate but then vote for the white opponent. It's named after California gubernatorial candidate Tom Bradley, who in 1982 led polls before the election and even led in the exit polls, prompting the SF Chronicle to publish its Deweyesque headline Bradley Win Projected. White candidate George Deukmejian was the actual winner.

As Obama's lead has stretched in recent weeks, virtually all op-ed writers in the country have discussed the Bradley Effect. Google shows hundreds of Bradley Effect articles in the last month alone. Some say that polling in 1982 was not the exact science it is today. Some dismiss the phenomenon as a relic of racist America that has greatly dissipated since the Bradley election. But others say that in our increasingly PC times, even more voters are inclined to tell a pollster they'll support a black candidate when they actually have no such intent. I fear the last to be true.

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