Tuesday, October 21, 2014

Pew Ranks "Trusted" News Outlets

From the Pew Research report:
Those with consistently conservative political values are oriented around a single outlet—Fox News—to a much greater degree than those in any other ideological group: Nearly half (47%) of those who are consistently conservative name Fox News as their main source for government and political news. Far fewer choose any other single source: Local radio ranks second, named by 11%, with no other individual source named by more than 5% of consistent conservatives. Those with mostly conservative views also gravitate strongly toward Fox News – 31% name it as their main source, several times the share who name the next most popular sources, including CNN (9%), local television (6%) and radio (6%) and Yahoo News (6%).

On the left of the political spectrum, no single outlet predominates. Among consistent liberals, CNN (15%), NPR (13%), MSNBC (12%) and the New York Times (10%) all rank near the top of the list. CNN is named by just 20% of those with mostly liberal views, but still tops their list, followed by local television (11%) and NPR (9%). Both MSNBC and Fox News are mentioned by 5% of those who are mostly liberal. Those in other ideological groups name the New York Times, NPR and MSNBC less frequently as top news sources.

Respondents with a roughly equal mix of liberal and conservative values also have a diffuse mix of news providers. CNN (20%) and local television (16%) are the most frequently-named top sources, with a long list of other news sources named by fewer than one-in-ten. Fox News (8%) is among the most-named sources in this “long tail,” along with Yahoo News (7%) and Google News (6%), both of which primarily aggregate and highlight news produced by other outlets.
For the record, I highly trust last place Buzzfeed's Chris Geidner.

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Tuesday, September 17, 2013

SURVEY: Gay Sites & Blogs Top List Of Media Choices For LGBT Consumers

eMarketer reports:
A Community Marketing Inc. (CMI) survey conducted in June 2013 found that a substantial proportion of gay males and lesbians in the US had engaged in a variety of media activities over the seven days prior to the survey. The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians. And when responding to a separate question, more than one-third of LGBT web users said they’d increased their visits to these sites in the past year. Network and cable TV came in as the second most popular media activity engaged in over the previous week, followed by mainstream sites and blogs.
(Tipped by JMG reader Brian)

NOTE: This survey is the same one that has Brian Brown in a tizzy.

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