Friday, February 14, 2014

AFA Has The Chevrolet Sadz

It took the American Family Association a full week after the Sochi opening ceremonies to launch their complaint campaign against Chevrolet's beautiful gay-inclusive ad.
Chevrolet is helping drive the crusade to normalize two men having sex with each other as a "family." They threw in a couple of children to help legitimize the impression. On the opening night of the Olympics on NBC, Chevrolet launched two commercials showcasing homosexual men. As one national branding firm manager put it, "It's a very clear statement of what they believe Chevy stands for." Indeed. One ad showed quick shots of many different families, including a male couple with a son and a daughter. Another ad featured different images of America, including a shot of a gay couple getting married. "Like the old love, the new love starts with a kiss," a voiceover states. Politely contact your local Chevrolet dealer. Ask him to use his influence to urge the company to simply remain neutral in the culture war over homosexuality. Let them know the company is hurting local dealerships by taking sides.
Take a second and tweet your thanks to @Chevrolet. Or do like the AFA suggests and call your local dealership.

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Sunday, February 09, 2014

Another Pro-Gay Chevy Olympics Ad

On Friday we saw the gay-inclusive ad that Chevy ran during the Sochi opening ceremonies. Here's the second ad from Chevy's #TheNew campaign, which ran yesterday.

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Friday, February 07, 2014

New Chevy Ad Shows Gay Families, Will
Be Aired Tonight During Sochi Opening

GLAAD cheers via press release:
Earlier this week we saw the first gay families included in a Super Bowl ad, and tonight we see the first gay families included in an Olympics Opening Ceremony. "Chevrolet has nailed it with ads that truly reflect the fabric of our nation, which today includes gay and lesbian families," said GLAAD President and CEO Sarah Kate Ellis. "Recent LGBT-inclusive ads like these not only raise the bar for the advertising industry, but also reflect the growing support and acceptance of LGBT people. It's about time my children were able to turn on the television and see families like their own represented in mainstream advertising." This first spot focuses on genuine moments between real families to show, per the ad's own narration that "while what it means to be a family hasn't changed, what a family looks like has." The second sixty-second spot takes a wider look at society through the lens of social media and includes both a gay couple and a nod to gay teen science prodigy, Jack Andraka.
Just fantastic. The sadz will be deafening!

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