One Million Moms Vs Pop Tarts

Just in via email:

Dear Joe, Kellogg's new Pop Tart commercial includes a double entendre that is inappropriate and unnecessary. Foul language or the implication of it is not needed in this commercial, but that is exactly what Kellogg's intended with their play on words.

The animated commercial has a mom pop tart and a dad pop tart admiring their newborn baby pop tart at the hospital nursery when a nurse walks in. The dialogue includes: "He so has your peanut butter. Well, he's got your jelly." Then the nurse, while rubbing her hands together ready to devour the baby pop tart, says, "Time for a feeding." The parents say, "No! Ah, Jam It!" The advertisement could have ended with "No!" but Kellogg's chose to include a phrase that sounded just like a curse word.

Kellogg's should be more responsible in their marketing decisions. Let them know that as a parent and consumer you are offended the company cares more about financial gain than the impression made on our children. Kellogg's executives apparently don't care about what children hear as long as it puts money in their pockets. Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg's should have the corporate responsibility to not use an age old euphemism that offends families.

A replacement clip in which the final line is bleeped was posted yesterday to the Pop Tarts channel. The bleeped version makes it seem more like the mom is saying "Oh, shit!" The original below (left) was posted to the channel of an ad agency.

Tony The Tiger For Gay Pride

The American Family Association is ever so pissed that Kellogg's took out an ad in last month's Atlanta Pride magazine. The anti-gay CNS News has the story:

Kellogg’s was a sponsor of the Atlanta Gay Pride March and festival last month. Apparently, Tony the Tiger wants to make sure you and your kids “wear your stripes with pride,” gay pride that is. According to the AFA Facebook page, "They even put an ad in the ‘Pride Guide." But wait, there's more. According to HRC’s Buyers Guide, Kellogg’s acquired a rating of 100, a perfect score, due to Kellogg’s efforts to support the LGBT community. Worst of all, though, the “PRIDE” ad didn’t even get the pun right. Tigers don’t belong in “prides,” let alone pride parades.

In 2012 Catholic League blowhard Bill Donohue went apeshit on Kellogg's because they advertised on Jon Stewart's "anti-Catholic" Daily Show. Kellogg's boomtastic response: "Change the channel or turn off the TV."  Commenters on the AFA's Facebook page are calling for a boycott of Kellogg's, so standby for another hilariously failed move by NOM.

RELATED: Other major breakfast cereal brands have publicly joined the battle for LGBT rights. Last month General Mills launched a wonderful Cheerios campaign that starred a gay Canadian family. For the last two years General Mills has also supported LGBT pride with a Lucky Charms campaign. The launch of that campaign prompted wingnut commenter Rod Dreher to grouse, "What's next? Snap, crackle, and poppers?" Snork!

NOTE: CNS News uses Disqus. Enjoy your Sunday!

Gabby's First Endorsement Deal

Kellogg's To Catholic League: Drop Dead

Last month I reported that Catholic League blowhard Bill Donohue is chasing down every Daily Show advertiser to demand they cease sponsoring Jon Stewart's "anti-Catholic bigotry." (Donohue is furious because Stewart superimposed a manger scene over a nude woman's crotch.) Here's the response Donohue just got from Kellogg's:

"We understand that our customers come from a variety of backgrounds, experiences, lifestyles, and cultures and we respect their individual decisions to choose the television programs that they deem acceptable for themselves and their families. Consumers speak most loudly when they vote with their remote control and change the channel or turn off the TV if a program does not fit their personal criteria.”

Bolding is mine. Snork! Donohue says he's now calling for a boycott of Kellogg's too. Good luck with that.

And Yet The Enzyte Ads Continue

Kellogg's has agreed to settle with the Federal Trade Commission for false advertising practices related to its claim that kids who eat Frosted Mini-Wheats for breakfast have a 20% increased attention span over kids who skip breakfast. Because they don't. Not even close.

Bruce Silverglade, director of legal affairs for the Center for Science in the Public Interest, a consumer-advocacy group based in Washington, said grocery store aisles have become "a minefield of misleading information." He said he hopes the FTC's announcement signals that the government "will no longer tolerate misleading health claims in food advertising." While smaller companies have made exaggerated health claims, "it's truly disappointing to see a major company like Kellogg's stoop to that level," Silverglade said.

Kellogg's will stop the ads but admits no wrong-doing. Oh, their potential fine? $16K. That'll learn 'em. (I'm still pissed at Kellogg's for dropping Michael Phelps.)