Heinz To Merge With Kraft

Via USA Today:

In a jolt touching pantries across the globe, H.J. Heinz and Kraft Foods Group (KRFT) will merge into the world's fifth-largest food and beverage company — bent on cutting costs, growing internationally and evolving into a more consumer-focused company. The massive merger, valued at about $36 billion, will allow Kraft "to move and grow faster than we could on our own," Kraft CEO John Cahill said. He would become vice-chairman of the newly-formed Kraft Heinz. The companies had been unanimously approved by their boards of directors. The new firm will be headquartered in Pittsburgh, home of Heinz, and in the Chicago area (Kraft). There are no plans to close either operation. The new company will have revenue of approximately $28 billion and will hold a portfolio of brands, including Heinz, Kraft, Oscar Mayer, Ore-Ida and Philadelphia.

RELATED: In recent years Kraft has been the target of anti-gay groups due to its rainbow Oreo campaign in recognition of gay pride. In 2013 One Million Moms went after them for their "disgusting" ads for Zesty salad dressing. In 2008 Heinz was criticized by British gay activists after they caved to complaints and pulled a lighthearted mayonnaise campaign that featured a deli counter clerk kissing a male customer.

Porno Pete Has The Honey Maid Sadz

We haven't heard a peep from you-know-who yet, so I suspect they're stirring up something especially nasty in their cauldron. ICYMI: Here's the Honey Maid clip.

Honey Maid Ad Showcases Gay Family

Honey Maid has launched a new campaign titled Dad & Papa which showcases a gay family.  AdWeek reports:

"We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media," Gary Osifchin, senior marketing director for biscuits at Mondelez, said in a statement. "We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics." A Mondelez spokeswoman said the media plan includes a "broad buy across various TV networks." On social media the brand is asking followers to share photos "of their own wholesome family connections" using the hashtag #thisiswholesome.

There are some ugly comments on the YouTube clip, but so far Honey Maid is getting very nice feedback at their Facebook page.  Honey Maid is a Kraft brand. You might recall that Kraft was the target of boycott threats and complaints from One Million Moms for their 2012 rainbow Oreos campaign.

(Tipped by JMG reader Ryan)