New Tide Commercial Stars Gay Couple

(Tipped by JMG reader Gordon)

Family Research Council Exposed As Liars

Remember how I mentioned the Family Research Council's press release that they would be hosting Proctor & Gamble at the anti-gay Values Voters Summit in September? Proctor & Gamble doesn't know what the fuck those liars are talking about.

“Procter & Gamble has a strong, long-standing corporate commitment to diversity and inclusion—it is deeply rooted in our company’s culture,” P&G spokesman Brent Miller said in a statement to The Advocate. “P&G highly values individuals from a wide range of backgrounds and cultures and is recognized for its diversity practices, including its efforts in GBLT diversity. P&G remains committed to developing family-friendly programming that appeals to the diversity of our consumers around the world. P&G is not planning to participate in the Values Voter Summit 2010 as suggested in the report.”

Proctor & Gamble has a 100 rating on the HRC's Corporate Equality Index. The Family Research Council has a 0 rating on the Non-Lying Christians Index.

Wal-Mart, Executive Producer

The Family Research Council triumphantly notes that Wal-Mart and Proctor & Gamble are collaborating on original "family friendly" television programming.

Launched last week, the collaboration between two of the United States' corporate powerhouses is part of a broader effort to give parents a refuge from the around-the-clock filth on American networks. Both Walmart and P&G have invested millions of dollars into this exciting venture with the goal of giving families more entertainment options--a mission that 77% of moms and dads overwhelmingly support. Leading up to the launch, P&G and Walmart did plenty of market research to see how adults felt about the current state of television. Based on their research, this is the kind of partnership that American viewers not only need--but want. Only 23% of those surveyed said they were satisfied with the networks' current fare. Another 85% said they would go out of their way "to find and watch quality family-friendly programming."

Wal-Mart is making television shows. Wal-Mart. Shudder. And the Family Research Council conveniently fails to mention that the most consistently raunchy genre on television, the soap opera, was invented by and continues to be largely sponsored by Proctor & Gamble. That little seventy year history doesn't help when you're trying to scam your followers into rewarding you for "changing the face of television." The FRC will be hosting both companies at the upcoming Values Voters Summit.