Main | Tuesday, December 11, 2012

Beyonce Inks $50M Pepsi Deal

Beyonce has signed a $50M deal to make her the global face of Pepsi.
There are few details - but the Pepsi website says the pairing will form what the soda-maker calls "one of the most innovative global partnerships ever seen - or heard." The deal with Beyonce is the latest in Pepsi's "Live For Now" campaign that already features acts like Nicki Minaj and One Direction. Pepsi says the Beyonce deal will be rolled out on February 3 - when Beyonce performs at halftime of the Super Bowl. As part of the deal, the superstar will collaborate with designers on all advertising materials, including cans and bottles that feature her image. She'll also star in a global TV commercial campaign scheduled to launch next year.
Pepsi, as you may recall, has had somewhat of a cursed history with its pop music partners. In 1989 they canceled their ad campaign with Madonna after the American Family Association called for a Pepsi boycott due to the religious imagery in her video for Like A Prayer.  And then there was that Michael Jackson Jheri curl fire debacle in 1984.

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